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Party City Opening Pop-Up Stores to Draw Former Toys ‘R’ Us Kids

  • Chain will test pop-up toy stores beginning in September
  • One-time giant’s U.S. liquidation leaves sales up for grabs
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Inside the Rise and Fall of Toys 'R' Us

The demise of Toys “R’’ Us in the U.S. has left billions of dollars in sales up for grabs, and Party City Holdco Inc. is going after that gaping hole.

Party City plans to operate 50 pop-up toy stores from September through the holiday-shopping season, possibly in former locations of the defunct chain, executives said in an interview. The assortment will include top brands from Hasbro Inc. and Mattel Inc. and plenty of Santa suits and stockings for Christmas.