MILWAUKEE, WI—In January, the Wisconsin Economic Development Commission launched a $1 million campaign asking Chicago’s Millennial transit commuters to consider a move to the Dairy State.
“Catch the train or catch some air?” reads one advertisement plastered inside Chicago Transit Authority trains. A haggard young straphanger, sweating under his collar, was shown side-by-side with a grinning snowboarder taking a jump. “Rush hour or happy hour?” reads another ad featuring an assembly of rooftop drinkers, mid-chuckle. “Bump elbows or bump on the court?” asks another centered on a lakeside volleyball match. The tagline: “Wisconsin: It's more you.”