Could Australia's Most-Loved Car Be Its New Economic Indicator?

Bloomberg’s Michael Heath explains why a pickup truck could be Australia’s new barometer of its economic health.

Australia has a new barometer of its economic health -- a pickup truck that doubles as a nationwide cultural icon.

Scott Morrison

Photographer: Andrew Harrer/Bloomberg

Reporters reacted cynically to Treasurer Scott Morrison’s claim on Wednesday that more utility vehicles -- known as “utes” Down Under -- on the nation’s roads heralded an economic upswing. But he may just have a point.

At a media briefing following data that showed economic growth accelerated to an annual 3.1 percent, Morrison highlighted the increased sightings of the commercial vehicles used by tradespeople such as builders and electricians. While official data doesn’t point to a massive upswing, sales of such vehicles did reach a record of more than 200,000 last year.

Keep on Trucking

Australians love their `utes'

Source: Federal Chamber of Automotive Industries

Full-year sales of utility vehicles or cab chassis variants (2018 is to May 31)

The Treasurer’s claim prompted a journalist to ask: “Other than the ute-led recovery, what other areas do you see sustaining growth as it is now?”

Morrison was unperturbed.

“One of the signs of a strong economy was always cranes on the skyline,” he said, adding indicators had now widened. “Every time an Australian sees a ute driving around a suburb of one of our metro areas or regional towns with a phone number on the side, that’s the sign of a stronger economy.”

Australians have developed a culture around utes, with many towns hosting “ute muster” festivals that bring together the vehicles and their enthusiastic owners. Numerous volumes of ute-themed compilation albums including “Songs For My Ute” are available online.

In an economic environment that’s seen booms in mining, residential construction and now infrastructure, Australia’s tradespeople are in high demand and can often earn a good living.

Their vehicle of choice may cruise to another record this year. Buyers have already racked up 84,000 sales of the vehicles in the first five months.

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