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Hennessey, Bugatti, and Koenigsegg Are Racing to Break 300 mph

Ultra-exclusive brands are competing for glory—and also to sell more cars.
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Illustration: Bratislav Milenkovic

According to the cliché, records are meant to be broken.

But given the limits of human ability or physics, there are some that may never be. Currently, Nike Inc. is on a campaign to break the two-hour mark for the marathon—but in a highly controlled test a year ago in Milan with optimal conditions, the fastest runner could manage only 2:00:25.