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Electric Cars May Be the Rage, but Mazda Still Swears by Diesel

The Mazda Motor Corp. CX-8 crossover SUV.

The Mazda Motor Corp. CX-8 crossover SUV.

Photographer: Qilai Shen/Bloomberg

Mazda Motor Corp. will continue to develop diesel technologies and won’t rush to embrace electric vehicles, even as tougher emission rules globally spur rivals including Nissan Motor Co. to step up their plans for environmentally friendly cars.

The Hiroshima-based carmaker sees diesel as an opportunity rather than a risk, and will continue to develop next generation engines for the fossil fuel, Kiyoshi Fujiwara, who oversees research and development at Mazda, told reporters in Tokyo. The automaker doesn’t see customer interest in EVs to pick up any time soon, Fujiwara said.