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Mercedes-Benz Starts Subscription Pilot From $1,095 a Month

  • Fees for app-based service cover maintenance, insurance
  • German brand joining experiment with flexible car ownership
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Mercedes-Benz Is Starting Car-Subscription
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Daimler AG’s Mercedes-Benz is starting a car-subscription pilot in two U.S. cities, joining brands from Jeep to Porsche in testing alternatives to traditional vehicle ownership.

The app-based service initially available to drivers in Nashville and Philadelphia has three pricing tiers ranging from $1,095 to $2,995 a month, according to a company statement. Subscribers will get access to 30 different models, from C-Class sedans to GLE sport utility vehicles, and can swap cars as often as they like, depending on what tier they choose.