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Apple Music Base Seen Growing

The service is winning subscribers as streaming landscape heats up
relates to Apple Music Base Seen Growing

While iTunes -- Apple Inc.’s digital music, movie and television download service -- has been threatened for years by streaming services such as Spotify and Pandora, Apple Music looks poised to pick up the slack. Music continues to gain subscribers as the company adds new content to its streaming platform such as original programming. Bloomberg Intelligence estimates Music had 34 million subscribers in 2017 versus Spotify’s 71 million, and sees that base growing to 90 million subscribers by 2020 with revenues of $6.7 billion.