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Zynga Buys Mobile Developer Gram Games for $250 Million in Cash

  • Hit Merge Dragons! could be a core franchise, CEO says
  • Business to generate $2 million in profit for month of June

Zynga Inc. acquired Gram Games for $250 million, marking the largest acquisition yet for Chief Executive Officer Frank Gibeau and his effort to turn around the social-gaming pioneer.

Gram’s nine titles, including Merge Dragons! and 1010!, have been downloaded 170 million times and will add about 3 million daily active users to Zynga’s lineup, the company said on Wednesday.