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Amazon Tests Ad Tool That Rivals Google, Criteo
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New service lets merchants run Amazon ads on other sites, apps
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Amazon abruptly stopped buying Google shopping ads recently
Apple, Google and Amazon Seem Unstoppable. Now What?
Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.
The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow shoppers around the web to lure the consumers back to Amazon to buy. The company is inviting select merchants to test the new ads later this month, according to people with knowledge of the plans.