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Marc Anthony Cosmetics Hires Advisers for Canadian IPO

  • Hair care brand seeks to raise as much as $196 million
  • TA Associates purchased Marc Anthony in 2016 for $181 million
Actress Niecy Nash poses with hairstylist Marc Anthony

Actress Niecy Nash poses with hairstylist Marc Anthony

Photographer: Chad Buchanan/Getty Images North America

Marc Anthony Cosmetics, founded by its namesake celebrity hair stylist more than two decades ago, has hired advisers to run an initial public offering aimed at raising as much as C$250 million ($196 million), according to people familiar with the matter.

Canada’s largest independent hair care brand plans to file for its IPO as soon as next week, said one of the people, who asked not to be identified because the matter is private.