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Cambridge Analytica Won't Be Revived Under New Company Name

  • Emerdata, firm set up by Cambridge executives, also closing
  • "It’s the end of the show," Oakes said. "Everybody has gone."
Pedestrians pass the building that houses the offices of Cambridge Analytica in London.
Pedestrians pass the building that houses the offices of Cambridge Analytica in London.Photographer: Simon Dawson/Bloomberg

When the political consulting firm Cambridge Analytica announced last week it would be closing its doors and filing for bankruptcy in the wake of the Facebook Inc. data scandal, speculation mounted that it would be revived under the guise of two new companies set up in London.

Not so, said Nigel Oakes, the founder of Cambridge Analytica’s British affiliate, SCL Group.

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