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Amazon Launches Own Pet Product Brand, Wag; Starts With Food

  • Pet owners will spend $30 billion on pet food this year
  • Online retailer has its own clothing, furniture, baby products
Wag dry dog food

Wag dry dog food

Source: Amazon.com
Updated on

Amazon.com Inc. has started its own brand of pet products, called Wag, expanding on existing private-label efforts that include batteries, baby products, clothing and household goods.

The Wag brand launched Wednesday with dry dog food and Amazon plans to expand the selection to include other pet supplies. The brand is available only to Amazon Prime subscribers, who pay monthly or annual fees in exchange for fast delivery as well as video and music streaming.