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Facebook Plans a Dating Feature, Sending Match, IAC Plunging

  • Dating app owner Match Group falls most in more than two years
  • Facebook announcement comes after outcry over data privacy
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Facebook Dating App Was 'Out of Left Field,' Emarketer's Williamson Says
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Facebook Inc. announced it’s rolling out a new dating feature, sending shares in matchmaking app company Match Group Inc. and its owner IAC/InterActiveCorp. plunging.

The feature would help connect people who aren’t Facebook friends and be for “building real, long-term relationships -- not just for hookups,” Chief Executive Officer Mark Zuckerberg said during a presentation at the company’s F8 developer conference. Match, which owns apps like Tinder and OkCupid, fell 22 percent, the worst single-day drop in its history, while IAC fell 19 percent, the most since 2001.