New York Times Expands TV, Podcast Effort After ‘Daily’ Success
- Times executives working on TV version of the popular podcast
- Shares rise 6 percent after JPMorgan analyst upgrades stock
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The New York Times plans to expand its roster of television shows and podcasts, retooling popular columns and behind-the-scenes tales of its journalism to help attract subscribers who may have never read an article in the newspaper.
Buoyed by the success of “The Daily,” a hit podcast hosted by Michael Barbaro, Times executives see new storytelling tools as a gateway to audiences who may be coaxed into signing up for the newspaper, executives told advertisers at an event Monday in New York. Projects include a podcast for kids and “Caliphate,” an audio series that tells the story of a Times reporter covering the Islamic State.