Skip to content
Subscriber Only

Nintendo Goes Back to Cardboard Roots to Broaden Switch's Appeal

  • Labo turns tablet console into gadgets, wearable robot
  • Add-on kits underscore bigger ambitions for Switch device
Video player cover image
Nintendo’s is about to launch its latest gamble, a $70 cardboard construction set for its successful Switch console#tictocnews (Source: Bloomberg)
Updated on

Nintendo Co. got its start in 1889 as a successful manufacturer of “hanafuda” — Japanese playing cards made out of stiff paper. Now the game maker is embracing the same materials for its next trick.

The Kyoto-based company starts selling on Friday an unusual collection of attachments for its hybrid Switch tablet-console: cardboard add-ons called Nintendo Labo. Priced at $70 and $80, the build-it-yourself cardboard kits, with accompanying software, will let users transform the Switch into a miniature piano, motorcycle handlebars, robot exoskeleton and other objects.