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PepsiCo Sees Sugarless Gatorade Refreshing Sports-Drink Demand

Bottles of PepsiCo Inc. Gatorade are displayed for sale at a convenience store in 2011. 

Photographer: Paul Taggart/Bloomberg

PepsiCo Inc. is introducing a zero-sugar version of Gatorade to woo consumers back to the sports-drink category.

The new product further expands the Gatorade portfolio, joining organic and low-sugar versions of the beverage, as PepsiCo works to please consumers who have increasingly migrated away from sugar-laden beverages.