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Bezos Says Amazon Has Topped 100 Million Prime Members

  • Loyalty program is gaining traction overseas, signaling growth
  • Members pay for quick delivery, movie and music streaming
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Amazon's Bezos Reveals Company Has Topped 100 Million Prime Members
Updated on Inc. Chief Executive Officer Jeff Bezos said the e-commerce giant has exceeded 100 million paid Prime subscribers and will continue to invest to meet “ever-rising” customer expectations.

Bezos noted the milestone in his annual shareholder letter, published Wednesday. The letter is the founder’s opportunity to underline his long-term strategy for investors, seeking to bolster their confidence as he continues to plow Amazon’s money into expanding internationally, building a brick-and-mortar presence, and inventing new products like Echo speakers and the Alexa voice-activated digital assistant.