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Transportation

Uber Pivots to On-Demand Everything

The company is announcing new partnerships with dockless bike firms, car-sharing services, and transit startups, signaling its desire to help cities service all types of mobility.
Uber is positioning itself as an all-around mobility provider.
Uber is positioning itself as an all-around mobility provider. Hannah Mckay/Reuters

Like Google, FedEx, and Xerox, Uber has become a verb. Its name is synonymous with an action—in its case, summoning a car via app. But a string of news from the company this week suggests it might prefer a broader definition.

On Monday, Uber announced its acquisition of Jump, the New York City-based dockless bikesharing company. On Wednesday, CEO Dara Khosrowshahi revealed that Washington, D.C., users will be able to book a Jump bike right from the Uber app. The bikes were already available to app users in San Francisco, stemming from Uber’s pilot with Jump in February.