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Taco Bell Plans ‘Explosive’ Australian Growth as Sales Jump

  • Chain to open as many as 100 stores internationally this year
  • U.S. restaurants are fighting for share as traffic stagnates
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Taco Bell, looking overseas for growth as it copes with a saturated U.S. market, is expanding Down Under.

In November, the chain opened its first Australian restaurant in Brisbane, and it has exceeded management’s expectations, said Liz Williams, president of Taco Bell International. Sales are several million dollars higher than a typical unit, she said, declining to provide specifics. Now, Taco Bell is working with the franchisee to speed expansion in Australia.