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Loyola-Chicago's $8.5 Million Final Four Run Lifts 10 Schools

  • Tournament bonus money is shared by Missouri Valley Conference
  • Each college’s part is more than they get from ESPN media deal
The Loyola Ramblers celebrate after defeating the Kansas State Wildcats on March 24.

The Loyola Ramblers celebrate after defeating the Kansas State Wildcats on March 24.

Photographer: Kevin C. Cox/Getty Images

Loyola University Chicago’s unexpected march to college basketball’s Final Four will have financial reverberations well beyond its urban lakeside campus. Nine other schools stand to make money off its Cinderella run.

The Loyola Ramblers’ March Madness success has earned $8.5 million for their 10-team Missouri Valley Conference, to be paid out by the NCAA over the next six years. That amounts to roughly $140,000 per school, per year -- more than any of the universities make annually from the conference’s media deal with ESPN.