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Facebook Faces Suit for Enabling Discriminatory Housing Ads

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Sen. Kennedy Says Some of Facebook's Behavior Is 'Creepy'

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Facebook Inc. was sued by civil rights groups led by the National Fair Housing Alliance claiming the social-media giant’s advertising platform allows landlords and real-estate brokers to exclude groups of people from receiving ads about housing based on characteristics such as family status or sex.

The suit, filed in Manhattan federal court on Tuesday, says the company creates lists that enable advertisers to stop certain categories of people from seeing housing ads. The plaintiffs said they created a fake realty firm, prepared dozens of ads for review and were provided with specific lists of groups they could exclude from receiving them, including families with children and the disabled.