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Louis Vuitton Hires Kanye West Consultant as Menswear Chief

  • Designer Virgil Abloh of Off-White label has long LVMH ties
  • Shakeup moving previous chief Kim Jones to Christian Dior

Louis Vuitton hired designer Virgil Abloh as men’s artistic director as parent company LVMH continues to shake up the senior ranks of its luxury fashion business.

In addition to designing his own brand Off-White, a streetwear-infused luxury label that has collaborated on designs for Jimmy Choo and Ikea, the designer is known for his work behind the scenes as creative director for the rapper Kanye West. Abloh, a 37-year-old American, takes over at Louis Vuitton from Kim Jones, whom the company is moving to its Christian Dior Couture brand to revamp its menswear offer.