A$5,888-a-Night Room With Karaoke Reveals Australia's China Bet

  • Casino operator Star opens new luxury hotel on the Gold Coast
  • Visitors from Asia and China are growing, Queensland boss says
The Penthouse Suite at the Darling Hotel. Source: The Star Entertainment Group

Star Entertainment Group Ltd.’s newest luxury hotel reveals the Australian casino operator’s own naked bet on big-spending Chinese gamblers.

A penthouse at the Darling hotel on Queensland’s Gold Coast, an hour’s drive south of Brisbane, costs A$5,888 ($4,531) a night. Eight is the luckiest number in Chinese culture. Three of the digits denotes triple good fortune.

The 253 square-meter suite includes a dedicated karaoke lounge, a free-for-all staple of after-dinner entertainment in China. Next door to the hotel: a casino with refurbished private gaming rooms.

“There’s a growing, growing international market coming into Australia and particularly guests out of areas of Asia and China,” Star’s managing director for Queensland, Geoff Hogg, said in an interview. “This is the sort of experience they’re wanting to have.”

Click here to read about Star’s strategy and its battle with Crown Resorts

The 57-suite hotel, which opened Thursday, is part of a planned A$850 million development at the site by Star and its Hong Kong partners, Chow Tai Fook Enterprises Ltd. and Far East Consortium International Ltd.

The Billiard Room

Source: The Star Entertainment Group

Sydney-based Star, which once relied on China for almost all its high-roller income, now aims to generate half of it from other Asian nations. Star has a market value of A$4.5 billion.

“VIP gaming is a diverse group,” Hogg said. “There’s been a lot of growth coming out of Southeast Asia.”

A spokesman for Star didn’t immediately respond when asked by email whether the room price was intended to appeal to Chinese visitors.

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