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This Sustainable, Trump-Tariff-Hiked Bud's for You

  • AB InBev CEO touts clean-energy plans, warns of levy effects
  • Budweiser cans could cost up to 3% more after aluminum tariff
Bloomberg business news
Brito discusses the beer giant’s global growt and its focus post the acquisition of SABMiller.(Source: Bloomberg)

Budweiser’s owner needs to lift the brand’s sinking fortunes in the U.S. Its latest move? Letting you know the beer’s been made using only clean sources of power such as wind and solar.

Starting next month, Anheuser-Busch InBev NV will slap a battery symbol along with the phrase “100 percent” on its cans to let drinkers know it’s produced from renewable energy. But there’s a potential glitch in the world’s largest brewer’s hopes for reinvigorated sales: Those Budweiser cans could cost as much as 3 percent more before inflation once U.S. President Donald Trump’s 10 percent tariff on aluminum imports is implemented, Chief Executive Officer Carlos Brito said in an interview in New York.