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Google Sweetens Deals With Publishers

  • Search giant offers outlets bigger cut of subscription sales
  • NYT CEO suggests online platforms also share advertising sales
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Apple, Google and Amazon Seem Unstoppable. Now What?

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Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook Inc. is sending mixed signals to newspapers and magazines.

Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via Google, up from 70 percent previously, according to people with knowledge of the matter.