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Cambridge Analytica's Board Suspends CEO Nix Amid Inquiry

  • Action comes after comments on U.K. Channel 4 News report
  • Firm also under fire for harvesting data from Facebook users
Bloomberg business news
Cambridge Analytica Suspends CEO After Facebook Breach
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Cambridge Analytica said it suspended Chief Executive Officer Alexander Nix after the executive was caught on camera boasting about the firm’s willingness to use bribes, entrapment with sex workers and other possibly illegal tactics to undermine political candidates.

The U.K.-based political-advertising firm’s board said Tuesday that Nix’s suspension is pending an investigation into his comments -- which are airing this week after a four-month-long undercover operation by Channel 4 News -- and other allegations surrounding the firm. Cambridge Analytica rose to international fame helping Donald Trump win the 2016 U.S. presidential election. The company has come under fire in recent days following reports that it improperly harvested data from tens of millions of Facebook Inc. users, then failed to destroy the information when confronted to do so.