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Nestle Sees Demand for Premium Pet Food Driving Purina Growth

A customer selects Nestle SA Purina dog food products in Munich, Germany, on Aug. 10, 2010. 

Photographer: Guido Krzikowski/Bloomberg

For Nestle Chairman Paul Bulcke, it’s only common sense for the Swiss owner of Purina to push further into the pet food market.

“Pets are increasingly part of family, and pets do eat,” said Bulcke. So of course, he told Bloomberg News during a visit to Brasilia, pet owners want to enhance their companions’ quality of life.