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Great American Cookies, MaggieMoo’s Owner Weighs Sale

  • Levine Leichtman looking to sell Global Franchise Group
  • Business could fetch as much as $700 million for buyout firm

The company that owns Great American Cookies and MaggieMoo’s Ice Cream & Treatery is up for sale, according to people with knowledge of the matter.

Levine Leichtman Capital Partners, a private equity firm based in Beverly Hills, California, is working with advisers to sell Global Franchise Group, said the people, who asked not to be identified because they weren’t authorized to speak publicly. A sale, which would also include brands such as Round Table Pizza Inc. and Pretzelmaker, could value the company at more than $700 million, the people said.

A spokeswoman for Global Franchise Group declined to comment. A representative for Levine Leichtman didn’t respond to requests for comment.

Global Franchise Group bought franchise businesses from NexCen Brands Inc. for $112.5 million in 2010, according to statements at the time and data compiled by Bloomberg. Levine Leichtman has since added to Global Franchise Group’s portfolio, most recently with Round Table in September. It has refinanced Global Franchise Group, partly to fund dividends for the firm and its investors, the people said.

Global Franchise Group’s brands account for about 1,500 franchised and corporate stores in more than 16 countries, according to the company’s website.

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