Apple’s Eddy Cue Suggests Company Won't Buy Netflix or Disney

  • Services chief says Apple aiming for quality over quantity
  • Apple Music added 2 million paid subscriptions since February

Eddy Cue speaks during a keynote session at the South By Southwest conference in Austin, on March 12. 

Photographer: David Paul Morris/Bloomberg

Apple Inc. services chief Eddy Cue suggested the company won’t acquire Netflix Inc. or Walt Disney Co. and instead will build out its own original video content.

When asked about a possible purchase of the media giants during a talk at the South by Southwest conference in Austin, Texas, Cue noted that Apple hasn’t made huge acquisitions in the past, and said the company aims to produce a smaller number of quality shows rather than focus on quantity.

Apple has hired movie and TV industry veterans to create original videos and compete with Netflix and Inc. In June, Apple formally entered the race by bringing on Jamie Erlicht and Zack Van Amburg, a pair of Sony Pictures TV executives. Cue said on Monday that the video team, which reports to him, has 40 people and that he spent two years looking for the right head of the group.

The executive also discussed the Apple Music subscription service. It now has 38 million paid subscribers, up from 36 million in February, and 8 million users on free trials.

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