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Boxed Rejects Kroger's $400 Million Purchase Offer

  • E-commerce startup said to pursue new round of funding
  • Amazon, Costco, Target all said to have expressed interest

Boxed Wholesale, which sells snacks, paper towels and other household products in bulk, rejected a $400 million acquisition offer from Kroger Co. and will pursue a new funding round to remain private, according to a person familiar with the matter.

The New York-based startup’s board voted last week to reject the offer from the largest supermarket chain in the U.S., said the person, who asked not to be identified because the discussions were private. Boxed also had preliminary talks with Inc., Target Corp. and Costco Wholesale Corp., but Kroger was the only company to submit a bid, the person said. Boxed has a $470 million valuation, the person said.