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Smucker's Pillsbury Doughboy, Baking Brands May Soon Be for Sale

  • Robin Hood flour, Martha White baking mixes also on the block
  • Group of brands could fetch as much as $700 million in sale
relates to Smucker's Pillsbury Doughboy, Baking Brands May Soon Be for Sale

Photographer: Daniel Acker/Bloomberg

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J.M. Smucker Co. is considering a sale of its baking brands, including Pillsbury, according to people with knowledge of the situation. 

The food manufacturer is working with an adviser as it weighs options for the unit, which also includes the Robin Hood flour and cereal brand and Martha White baking mixes, said the people, who asked not to be identified because the details aren’t public. The business could fetch as much as $700 million, one of the people said.