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Lego's New CEO Wants to Combine Apps With Legendary Building Blocks

  • Christiansen named CEO as Lego faces first slump in a decade
  • Lego has had mixed results with digital bets in the past
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Lego CEO Looks to Build on Good Foundation
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The man running Lego A/S wants to merge the toy maker’s iconic building blocks with digital gadgets to help revive a slump in sales.

“We see this as a way of keeping children interested for a longer time, also for later age groups,” Chief Executive Officer Niels B. Christiansen said in an interview. “We are doing a lot in this area and we want to do more.”