Photographer: Marlene Awaad/Bloomberg

climate-changed

Cosmetics Maker L'Oreal Is Getting Into the Landfill Gas Business

  • Kentucky deal to help with plan to be carbon neutral in 2019
  • Adds to company’s 17 renewable energy installations in U.S.

L’Oreal SA’s latest innovation doesn’t come in lipstick tubes or compact cases but rather in sustainability.

The cosmetics maker agreed to buy landfill gas from a site near its Florence, Kentucky, plant under a 15-year deal that will eliminate the carbon dioxide-equivalent of using 1.8 million gallons of gasoline a year, according to a statement Thursday. The gas, which is expected to begin flowing by the end of the year, won’t be used to power the facility but instead will help the Paris-based company reduce its carbon footprint.

L’Oreal already has 17 renewable energy installations in the U.S. including solar arrays in Arkansas, New Jersey and Kentucky and wind turbines in Texas. The company aims to be carbon neutral at all 21 of its U.S. manufacturing and distribution facilities in 2019.

The project is based at the Big Run Landfill in Ashland, Kentucky, about 135 miles (217 kilometers) from the Florence plant, according to the statement.

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