Startup With Century-Old Technology Plots IPO, New Funding RoundBy and
Backers include Salesforce.com and Samsung Electronics
Spent months convincing investors, clients of sustainability
Sigfox’s co-founder is eyeing a listing in 2019 and pondering a pre-IPO round later this year, after reassuring investors about the future of the French startup.
With money from backers including Salesforce.com Inc. and Samsung Electronics Co., Sigfox has expanded its network for connected objects, added sizable customers and is on track to become profitable in the fourth quarter, co-founder and Chief Executive Officer Ludovic Le Moan said in an interview in Paris.
Unlike many startups claiming breakthroughs, Sigfox’s telecommunications network relies on century-old technology, based on the same principles that allow radio telescopes to pick up radiation from very distant stars, and how submarines signaled to each other during World War I.
An IPO is now being considered in 2019, following questions from investors and customers over the past year about the pace at which Sigfox was expanding and its profitability, people familiar with the matter said, asking not to be named discussing private talks.
Le Moan said he has spent months convincing investors and clients of the company’s sustainability.
“Up until a year ago people were still asking whether Sigfox would succeed,” he said, whose company employs about 400 people. “We’ve signed some big names since, and that’s helped customers and investors get over those concerns.”
Le Moan said Sigfox aims to generate sales of 75 million euros and connect 6 million objects by year-end to its network in 60 countries. That compares with revenue of 50 million euros in 2017 and 2.5 million connected objects.
Sigfox has already publicized its plans to go public, stating in 2016 that it hoped to list in 2018 or 2019 after raising 150 million euros with Lazard and Goldman Sachs Group Inc. acting as advisers. The French startup has already raised a total of 250 million euros ($308 million).
“We’ll see in the second half of 2018 whether an IPO makes sense, based on the KPIs we’re targeting,” Le Moan said. “Our profitability signals the network we started building seven years ago is sustainable. After that we’ll need more fuel to go further.”
Companies from Amazon.com Inc. to shipping companies are turning to Internet of Things -- the idea of connecting everyday objects to a global network -- to track goods, manage their supply chain, collect data to tweak their business models and cut costs.
The IoT market is expected to grow annually by 10 percent until 2030, when it will reach 35 billion connected devices, according to predictions by researcher Idate Digiworld.
To grab a share of the IoT market, Sigfox is going head to head with well-established carriers, as customers wanting to set up an IoT network decide between renting capacity from a phone company, and signing up with an alternative provider.
The startup has also turned some competitors into allies, getting Telefonica SA and NTT Docomo Inc. on board as investors and partners for network co-deployments.
Sigfox’s network ships basic data using a small amount of power, resulting in a lower cost. This method works well for devices that do not need to be in constant communication with the web, but only need to send or receive occasional, short-burst signals. What Sigfox technology doesn’t do is transmit videos and other network-hungry content.
“We tell industrials to build a different kind of business plan -- how much their data is worth and how much it costs to fetch,” Le Moan said. “We’re here to help companies extract data as cheap as possible.”
— With assistance by Francois De Beaupuy, and Rodrigo Orihuela