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NBC Vows to Interrupt Your Regularly Scheduled Shows Less Often

  • Programmer to slash commercial minutes by 10% in prime time
  • Networks respond as ad-free options like Netflix add viewers
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NBCUniversal plans to cut commercial time by 10 percent in prime time. #tictocnews(Source: Bloomberg)

Comcast Corp.’s NBCUniversal plans to cut commercial time by 10 percent in prime time, joining competitors that are trying to woo younger viewers accustomed to watching shows ad-free on services like Netflix Inc.

NBCUniversal, which owns the NBC broadcast network and cable channels like USA and Bravo, said in a statement Wednesday it will also slash the number of ads by 20 percent and introduce a new 60-second commercial break -- most are two or three minutes long -- that it plans to sell to one or two brands. More than 50 of NBC’s original shows will have fewer interruptions.