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Ahold Delhaize CEO Unfazed by Increased Online Retail Rivalry

  • ‘We’re well ahead of the market’ on home delivery, Boer says
  • Fourth-quarter profit margins beat analysts’ expectations
Inside Peapod Inc. Internet Supermarket Operating Facilities

Photographer: Tim Boyle/Bloomberg

Royal Ahold Delhaize NV’s chief executive officer is putting on a brave face as the owner of U.S. grocery-delivery service Peapod squares off against fast-growing Amazon.com Inc.

Amazon’s move into grocery stores by acquiring Whole Foods Market Inc. last year was seen as a challenge for traditional retailers, but Ahold Delhaize’s Dick Boer said the Seattle-based giant’s strategy is now basically comparable to what his company has been doing in the the country for a while.