Diageo Introduces ‘Jane Walker’ Scotch in Bid to Attract Women

Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender equality.

A limited U.S. edition of the whisky will have a striding woman on the label -- rather than the traditional top-hatted man -- and carry the name Jane Walker. Brand owner Diageo Plc is hoping the move widens the appeal of the product while celebrating women, said Stephanie Jacoby, vice president of Johnnie Walker.