Geely Billionaire's Video Speech Skirts Speculation on Daimler

Updated on
  • Li Shufu has reportedly been buying shares in open market
  • Europe is vital for global expansion, Li tells conference

Li Shufu

Photographer: Charles Pertwee/Bloomberg

Li Shufu, the Chinese billionaire owner of Geely Automobile Holdings Ltd. and Sweden’s Volvo Cars, stayed away from commenting on speculation that he’s expanding his footprint in Europe with an investment in Mercedes-Benz parent Daimler AG.

Europe is playing “a very important role for the development of automotive brands under our leadership,” Li said Thursday in a video statement at the CAR Institute conference in Bochum, Germany. “Building up brands in the European market has been the goal from the start.”

Li’s appearance at the industry gathering drew close scrutiny after Handelsblatt last week reported his company bought shares in Daimler. The purchase would mark another step up in a broad acquisition spree of industry stakes and brands. Li’s Zhejiang Geely Holding Group Co. in December spent $3.9 billion to become the biggest shareholder of Volvo AB, the world’s second-largest truckmaker. Prior to the deal, reports surfaced Daimler rebuffed an approach to sell a 5 percent minority stake to Geely’s parent at a discount.

Li’s ambition to expand to Europe started with the 2010 acquisition of Volvo Cars AB from Ford Motor Co., defying skepticism to revive the ailing brand with a fresh lineup of sport utility vehicles. Last year, he won control of British sports-car maker Lotus Cars Ltd. and in 2013 purchased Manganese Bronze Holdings Plc, rescuing the maker of London’s iconic black cabs after it entered administration.

The Chinese carmaker also plans to introduce to Europe its new brand Lynk & Co., which has started sales in its home country.

“Together we want to bring the auto industry to the next level,” Li said in the translated statement.

Daimler has said it would welcome any long-term investor buying shares on the open market, declining to comment specifically on Hangzhou-based Geely.

Refrigerator Parts

Li started out making refrigerator parts and later turned Geely into one of China’s biggest privately-owned carmakers. Demand growth in China, the world’s biggest car market, is cooling after years of rapid expansion, moving the focus to different parts of the world. 

Geely, facing industrywide pressures in the switch to electric and self-driving vehicles, is “very open” about entering cooperations, Carl-Peter Forster, who sits on both Geely and Volvo Cars’ boards, said at the Bochum conference. Geely is already benefiting from sharing technology across the group and purchasing locally in China, he said.

“The entrepreneurial responsibility remains with the individual company,” the former head of General Motors Co.’s European operations and Tata Motors Ltd. executive said, labeling “speculative” the reports about Daimler share purchases. “When you plan future investments you might realize that it doesn’t always work on your own.”

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