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Can’t Wait for Curling? Comcast Has Olympics Playlist for You

  • Cable giant takes a page from Spotify with customized clips
  • Games are test of wider plans for more personalized content
Previews - Winter Olympics Day -3
Photographer: Robert Cianflone/Getty Images

Comcast Corp. wants to do for TV what Pandora and Spotify did for music.

When the Winter Olympics begin Thursday on the company’s NBCUniversal networks, the cable giant will let subscribers select curated channels based on their preferences. If they only want to watch curling or events with snowboarder Shaun White, for instance, they’ll be able to choose playlists to see just that.