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Apple’s Getting Back Into the E-Books Fight Against Amazon

  • Company working on new digital book reader for iPhones, iPads
  • iPhone maker hires former Amazon, Barnes & Noble exec for unit
Bloomberg business news
Bloomberg’s Mark Gurman reports that Apple is revamping its e-book reading app to take on Amazon.(Source: Bloomberg)

Apple Inc. is ready to take on Inc. in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant’s lead.

Apple is working on a redesigned version of its iBooks e-book reading application for iPhones and iPads and has hired an executive from Amazon to help.