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They’ll Help Take Your Home Off Your Hands—So You Can Buy One of Theirs

  • Collaboration with tech firm Opendoor tested in Las Vegas
  • Builder provides $100 million in debt for program’s expansion
A house under construction at the Lennar Tree Tops community development in Lancaster, South Carolina, on Jan. 8.
Photographer: Travis Dove/Bloomberg

Lennar Corp. builds homes with 2-by-4s and nail guns. Opendoor uses computer algorithms to buy and sell them. For the past year, the companies have been testing a way to make it easier for Lennar’s customers to offload their houses and trade up to new ones.

Now Lennar is part of a group that is furnishing Opendoor with $135 million in funding as the San Francisco-based startup seeks to expand this year from six U.S. markets to more than a dozen.