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H&M Tries to Repair Monkey Ad Fallout With a New Diversity Role

An H&M store in New York.

An H&M store in New York.

Photographer: Michael Nagle/Bloomberg

Hennes & Mauritz AB is working overtime to try to fix the damage done to its reputation by an advertisement in which a black child sported a hoodie with the text “coolest monkey in the jungle.”

After a social media storm and anti-racist protests in South Africa targeting H&M, the Swedish fashion retailer said it “reached out, around the world, inside and outside H&M to get feedback,” according to a post on its Facebook page.