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Brazil Is Ready for Its Own TV Star President

  • Path to election win seen for centrist with Main St. appeal
  • Challenged by lack of political experience, big party support
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Latin Americans Are 'Tired of Corruption,' Segal Says 

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It was a largely uneventful appearance for TV celebrity Luciano Huck on Brazil’s most-watched Sunday evening show -- until he started talking about politics. That’s when many viewers at home shifted in their seats, inching toward their screens.

Huck then proceeded to deliver a passionate discourse on the need to fix a broken political class, introducing ethics and altruism while mobilizing a new generation. Finally, the punchline: "If I failed to try to improve things, I’d be a coward," Huck said with his wife, Angelica, standing at his side. "Whatever destiny and God want of me, I’ll go along with."