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GM Shows Off New Silverado in Bid to Narrow Ford's Pickup Lead

  • F-Series outsold Chevy model last year by 300,000-plus units
  • Carmaker needs to make ‘bold statement’ to take back share
A GM 2019 Chevrolet Silverado pickup truck.
A GM 2019 Chevrolet Silverado pickup truck.Photographer: Andrew Harrer/Bloomberg

It’s going to be the year of the truck in the U.S., and General Motors Co. wants to steal back some market share.

GM kicked off the Detroit auto show by revealing an all-new Chevrolet Silverado pickup, the first completely redesigned truck for the automaker since the 2007 model year. The pickup with have eight different trim levels, two new V-8 engines and shed as much as 450 pounds from the current model to save fuel.