Skip to content
Subscriber Only

Ford Revives Ranger as Truck Sales Boom Beckons Return to U.S.

  • Mid-size pickup for weekend warriors debuting at Detroit show
  • Segment sales surged 85% since GM introduced Chevy, GMC models
Ford Motor Co. Reveal Event During The 2018 North American International Auto Show
Photographer: Andrew Harrer/Bloomberg

Big-truck king Ford Motor Co. has been missing out on soaring mid-size pickup sales. It’s now bringing its Ranger model back to make up for lost time.

The American version of the Ranger debuting Sunday at the Detroit auto show and going on sale next year reverses course on Ford’s 2011 decision to depart what was then a declining market for smaller pickups in the first years out of the recession. A few years later, General Motors Co. launched the Chevrolet Colorado and GMC Canyon, selling more than half a million units combined in the U.S. and generating about $17.5 billion in revenue.