Food & Drinks

A Novel Approach Comes to Restaurant Pricing

A top London restaurant is taking a page from the travel industry, and others are watching the experiment closely.

Waiters lay tables ready for lunch in the Bob Bob Ricard restaurant in Soho, central London.

Photographer: Chris Ratcliffe/Bloomberg

Like eating out on Mondays? You are in luck.

One of London’s leading restaurants will today start pioneering a new pricing model based on the travel industry, with different charges depending on the day of the week and time of your booking.