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Pursuits
Food & Drinks

A Novel Approach Comes to Restaurant Pricing

A top London restaurant is taking a page from the travel industry, and others are watching the experiment closely.
Waiters lay tables ready for lunch in the Bob Bob Ricard restaurant in Soho, central London.

Waiters lay tables ready for lunch in the Bob Bob Ricard restaurant in Soho, central London.

Photographer: Chris Ratcliffe/Bloomberg
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Like eating out on Mondays? You are in luck.

One of London’s leading restaurants will today start pioneering a new pricing model based on the travel industry, with different charges depending on the day of the week and time of your booking.