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Amazon Flexes Its Muscles With Holiday-Shopping Dominance

Nearly 90 percent of online holiday spending went through e-commerce giant last year, trouncing its peer group

Amazon.com Inc. took the biggest slice of the online U.S. holiday-shopping pie last year among a four-retailer peer group tracked by New York-based Earnest Research. The purveyor of everything under the sun maintained its 89 percent share of spending in the five-week period beginning on Thanksgiving, according to the researcher. The fact that the balance among the group including Wal-Mart Stores Inc., Best Buy Co. and Target Corp. was little changed from a year ago, however, suggests that “traditional brick-and-mortar retailers are figuring out how to maintain share,” said Earnest President Andrew Robson.

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