Photographer: Doug Kanter/Bloomberg

China Beer Shares Surge on Report Prices Have Been Boosted

Updated on
  • Tsingtao’s stock soars as much as 23 percent in Hong Kong
  • Breweries have raised prices due to higher costs, report says

Tsingtao Brewery Co. led a jump in Chinese beer stocks, surging the most in more than a decade, after a report beermakers have increased prices by as much as 20 percent.

Tsingtao surged as much as 23 percent in Hong Kong Friday before paring gains, while China Resources Beer (Holdings) Co. climbed as much as 12 percent. Beijing News earlier reported that Tsingtao and other breweries have raised prices on some products by 10 to 20 percent due to higher raw material and labor costs.

Tsingtao clarified in an exchange filing that it plans to raise prices of some products by an average of up to five percent due to increasing cost pressures. China Resources declined to comment.

"The price hike is a big relief for their cost pressure and thus net profit," said Walter Woo, a CMB International Securities Ltd. analyst based in Hong Kong. "I would expect their net profit consensus will be lifted by double digits after the price hike."

The price hike comes as the world’s largest brewery market sees more competition, with wealthy Chinese drinkers looking to switch to premium goods and foreign labels. Baijiu distiller Kweichow Moutai Co., the world’s most valuable spirits maker, also raised the price for its signature drink for the first time in five years.

Chinese beer makers are racing to overtake foreign brands, including Anheuser-Busch InBev NV. Asahi Group Holdings Ltd. said last month it agreed to sell its 20 percent shareholding in Tsingtao for about $941 million to Fosun International Ltd.

It may be the first time in a decade that Chinese beer producers have raised prices in tandem, said Jennifer So, a Hong Kong-based analyst with China Securities Co.

“Breweries hadn’t been able to raise prices in the past few years due to competition from foreign peers,” said So. “The price increases and change in competitive landscape as they move up to higher end products should bode well for their earnings this year."

China Beer Shares

Major Chinese beer makers raised prices as drinkers look to switch to premium labels

Source: Euromonitor International

There may be more to the rally than just the price hikes, according to Ronald Wan, chief executive at Partners Capital International Ltd.

“The price element is just one factor,” Wan said. “People may also be thinking there will be consolidation in the industry.”

— With assistance by Amanda Wang, Kana Nishizawa, and Emma O'Brien

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