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Uber’s New CEO Hires Ex-Orbitz Chief Harford as Top Deputy

  • Harford becomes company’s second-highest ranking executive
  • Uber CEO Dara Khosrowshahi worked with Harford at Expedia
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Uber Names Ex-Orbitz CEO as Chief Operating Officer

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Barney Harford, the former chief executive officer of online travel site Orbitz, has been named chief operating officer at Uber Technologies Inc., making him the second-highest ranking executive at the ride-hailing company.

Harford, who sits on the board of airline company United Continental Holdings Inc., will oversee global ride-hailing operations, marketing, customer support, and the company’s food-delivery business. It’s the second major hire by Uber’s new CEO Dara Khosrowshahi, who in October appointed Tony West -- PepsiCo Inc.’s general counsel and a former U.S. Justice Department official -- as chief legal officer.