Barney Harford, the former chief executive officer of online travel site Orbitz, has been named chief operating officer at Uber Technologies Inc., making him the second-highest ranking executive at the ride-hailing company.
Harford, who sits on the board of airline company United Continental Holdings Inc., will oversee global ride-hailing operations, marketing, customer support, and the company’s food-delivery business. It’s the second major hire by Uber’s new CEO Dara Khosrowshahi, who in October appointed Tony West -- PepsiCo Inc.’s general counsel and a former U.S. Justice Department official -- as chief legal officer.
